Your Google reviews,
replied to automatically.

We build AI-powered automations for Singapore businesses — starting with Google review automation. When a review comes in, our AI reads the sentiment, tone, and content, then drafts a personalised response that sounds like you wrote it. You approve (or edit) it, and the reply posts directly to Google. But reviews are just the beginning — we also build AI review insights, social media content generation from reviews, competitor review analysis, and AI-powered WhatsApp assistants.

During setup, we learn your brand voice, business type, and how you'd naturally respond to different situations — a glowing 5-star review versus a frustrated 1-star complaint. The AI uses this context along with the specific review content, star rating, and sentiment to craft each reply. The result feels human because the guidelines are yours.

No. Every reply is generated fresh based on the individual review. The AI references specific details the customer mentioned — the dish they ordered, the staff member they praised, the issue they raised. We don't use templates. You can try our live demo on this page to see the quality for yourself.

Absolutely. You have full control. Every draft can be approved as-is, edited, or skipped entirely. We recommend reviewing AI drafts for 1–2 weeks, then switching to full automation or a hybrid mode where only negative reviews require your approval while positive ones post automatically.

Not unless you explicitly enable full automation. By default, every response requires your approval before it's published. You choose the level of control: review everything, auto-approve positive reviews only, or fully automate once you're confident in the quality.

Negative reviews are handled with extra care. The AI crafts empathetic, professional responses that acknowledge the customer's concern without being defensive. In hybrid mode, negative reviews (1–2 stars) are always routed to you for manual approval, while positive ones can auto-post.

Yes. Our smart routing sends reviews to the right person automatically. Negative reviews can go to managers, positive ones to marketing, and service-specific feedback to the relevant team lead. Approvals can happen via WhatsApp, email, Slack, or Microsoft Teams.

Most setups are live within a week. This includes connecting your Google Business Profile, configuring your brand voice guidelines, setting up your preferred notification channels, and running a test cycle to make sure everything works exactly the way you want. The timeline depends mostly on how quickly we can schedule the brand voice conversation and get access to your Google Business Profile.

None at all. We handle the entire setup for you. Once it's running, you'll receive review notifications on whatever channel you prefer — WhatsApp, email, Slack — and approve responses with a single tap. If you can reply to a WhatsApp message, you can use Backstage AI.

Just access to your Google Business Profile and a short conversation about your brand voice. We'll handle the rest — connecting the systems, configuring the AI, and testing everything before going live.

There are two parts: a one-time setup fee to build and deploy your system, and an optional monthly support retainer for ongoing maintenance. The setup fee depends on your requirements — number of locations, team size, notification channels, and level of customisation. The support retainer covers monitoring, fixes, updates, and adjustments. Reach out and we'll give you an honest quote within a day.

Because we build a custom system that you own outright. Most automation agencies resell white-label software platforms and charge you $200–$500/month for access — if you stop paying, your automations disappear overnight. With Backstage AI, the setup fee pays for the build, not for renting someone else's software. The optional support retainer pays for our time to maintain and improve your system — but the system itself keeps running whether you're on a support plan or not. That's the difference.

The retainer covers everything needed to keep your system running smoothly: monitoring for issues, fixing anything that breaks (like API changes or platform updates), adjusting your brand voice or routing rules, adding new team members, and priority response times. Think of it as having the person who built your system on call. You can also choose ad-hoc support at an hourly rate if you prefer not to commit to a retainer.

We mean it literally. The system we build runs on infrastructure configured under your accounts. There's no third-party platform sitting in the middle that can raise prices, change features, or shut down. You don't log into our dashboard — because there isn't one. You get notified on channels you already use and approve with a tap. If we disappeared tomorrow, your system keeps running. That's real ownership.

Most agencies in Singapore offering business automation are reselling white-label SaaS platforms like GoHighLevel, Vendasta, or similar tools. They put their branding on someone else's software, charge you monthly, and you're locked into their platform. If you leave, you lose everything — your workflows, your data, your automations. We don't resell platforms. We custom-build a system from scratch that belongs to you. No platform lock-in, no monthly ransom, no middleman.

No hidden costs. The setup fee covers building, testing, and deploying your system. The support retainer is clearly quoted upfront and is optional — your system runs without it. The only other ongoing cost is the underlying AI usage (pennies per response), which we'll be transparent about before you commit. There are no per-review fees, no seat licenses, no "premium tier" upsells, and no surprise invoices.

Your system keeps running exactly as it was. That's the whole point — you own it. If you cancel the support retainer, the only thing that changes is you won't have us on call for fixes and updates. The system itself doesn't stop, doesn't degrade, and doesn't lock you out. You can even hire another developer to modify it later. Try doing that with a white-label platform.

Review automation is our flagship, but we offer several other AI-powered services: monthly AI review insights that surface trends and actionable recommendations, AI-generated social media content from your best reviews, competitor review analysis showing you what their customers praise and complain about, and an AI WhatsApp assistant that handles routine customer enquiries like prices, hours, and services. If your business has a repetitive problem that AI can solve, reach out and we'll tell you honestly whether we can help.

Yes. If you manage multiple locations, each one gets its own tailored brand voice and routing rules. Reviews from your Orchard Road outlet and your Jurong East branch can be handled differently, routed to different managers, and reflect each location's unique character.

We currently support Google Business Profile reviews, which account for the vast majority of online reviews for local businesses in Singapore. Support for additional platforms is on our roadmap — reach out if you have a specific need.

Any business that receives Google reviews. This works well for restaurants, dental clinics, hair and nail salons, aesthetics centres, tuition centres, gyms, retail shops, spas, pet services, auto workshops, property agents, photographers, cleaning services, and event spaces. If customers review you, this works for you.

Yes. We don't store your reviews or customer data beyond what's needed to generate a response. All communication with the AI is encrypted in transit. We never use your data to train AI models, and we never share your information with third parties.

We use Google's official API with the minimum permissions needed to read reviews and post responses on your behalf. You grant access through Google's standard OAuth flow — the same process used by any trusted business tool. You can revoke access at any time.

Most review tools — and most agencies offering "automation" — are running on white-label SaaS platforms behind the scenes. You're paying monthly for access to software that someone else controls. Backstage AI is fundamentally different: we custom-build a system that runs on your infrastructure, you pay once for the build, and you own it forever. No platform logins, no vendor lock-in, no monthly fees that quietly increase every year.

You could, but you'd need to manually copy each review, paste it into ChatGPT, craft the right prompt, copy the response back, and post it to Google — for every single review. Backstage AI does all of this automatically. It monitors, drafts, notifies you, and posts, with zero manual effort.

There are self-serve platforms where you connect your own Google Business Profile and manage everything yourself. They're cheaper — some under $10/month. If you're comfortable setting up OAuth connections, configuring AI tone settings, and managing the platform yourself, those can work. We're different: we do the setup for you, configure everything to match your brand voice, and you approve responses on WhatsApp without ever logging into another tool. You're paying for the done-for-you service, the local support, and the fact that you own the result.

If you're on the support retainer, adjustments like updating your brand voice, changing notification channels, tweaking routing rules, or adding a new location are all included. If you're not on the retainer, we're still happy to help on an ad-hoc basis — we'll just quote you upfront for the work.

Direct, personal support — not a ticket queue. You'll have a direct line to the person who built your system via WhatsApp or email. We're a small team that takes pride in fast, human responses. Retainer clients get priority response times; ad-hoc requests are handled as capacity allows.