About

One person, one problem.

I build automation tools that help Singapore businesses respond to every Google review — without adding to the workload.

The short version

Why I built this

I kept seeing the same thing across Singapore — small businesses with dozens, sometimes hundreds, of Google reviews sitting unanswered. Not because the owners didn't care. They cared deeply. They just didn't have the time. Between managing staff, serving customers, and keeping operations running, writing thoughtful replies to every review was the thing that always got pushed to “later.” And later never came.

So I built a system that handles it. AI reads each review, understands the context, and drafts a reply that sounds like it came from the business owner — because the owner approves every single one before it goes live. No generic templates. No robotic tone.

Backstage AI is just me. I do the setup, I handle the support, and I make sure it works for your business specifically. I'd rather serve a small number of clients well than scale before the product earns it.

How I work

Three principles

You stay in control

Every automation I build has human checkpoints where you need them. AI drafts, you decide. Nothing happens without your say-so.

You own what I build

Every system runs on your infrastructure, under your accounts. No platform subscriptions, no vendor lock-in. If I disappeared tomorrow, everything keeps running.

Built for Singapore

Local context, local tone, local support. I understand how Singapore businesses communicate with their customers — and I'm a WhatsApp message away when you need me.